The G&A Group was born out of a burning desire to build strong brands. We connect brands with people by injecting personality and bringing them to life.

We are

A band of brand strategists, creative thinkers, idea generators, imaginative content creators, technologists, visionary designers, rocket scientists and rock stars who live to transmute audiences into fans.

We transform

Destinations
Banking & Insurance Institutions
Manufacturers
Public Sector Entities
Governments
Hospitality
Retail Brands
Real Estate Developers
Educational Institutions
Non-Governmental Organisations
Energy Providers

Pure Grenada logo featuring a stylized red flower with the tagline 'The Spice of the Caribbean'.
Hilton Barbados Resort logo with a circular emblem and text
Green sign with white text reading "Courtyard Marriott Jamaica".
British Airways logo with stylized blue, red, and white airplane tail logo and the company name in blue text.
Copa Airlines logo with blue text and a stylized blue globe with curved lines.
Scotiabank logo in red and black.
Logo of Republic Bank with a stylized blue geometric emblem above the text 'Republic Bank' in blue.
CIBC First Caribbean International Bank logo with text and a stylized swoosh graphic.
Kraft logo with red and white oval design and blue text
Campari logo with red text on a black background.
A red crown on a black background
Gold-colored harp logo with the text 'GUINNESS' beneath it.
The AB InBev logo featuring the company name in black and red lettering.
Starbucks logo featuring a crowned twin-tailed mermaid with long wavy hair
HP logo in black on a blue circular background.
European Commission logo with a blue background, yellow stars arranged in a circle, and black and white stripes in the background.
Logo of DFM Middle East with a stylized knot inside a compass design and Arabic text.
Logo of Inter-American Development Bank featuring a stylized globe with continents and the acronym IDB alongside the full name.
Logo of PAHO, the Pan American Health Organization, with the full name and the World Health Organization emblem.
UNICEF logo with blue text and a globe and dove emblem.
Logo of the Organization of American States with the words "More rights for more people"
The coat of arms of Jamaica, featuring a shield with a red cross, a lion, and a green border, flanked by a male and female figure, with a banner below.
Export Barbados logo featuring a stylized sailboat and the text 'EXPORT BARBADOS'
Virgin Unite logo featuring the word 'unite' in bold red letters with a red circular Virgin logo above.
Shell logo with a red border and yellow interior featuring radiating yellow lines.
Live Nation logo with stylized silhouette of a person with raised arms replacing the letter 'V' in 'LIVE'.
Green speech bubble with the text 'Hello!' inside.
Logo for Antigua and Barbuda with pink palm tree and text 'Antigua and Barbuda' and the tagline 'The beach is just the beginning...' in pink.
Barbados tourism logo with eagle emblem and website link
St. Kitts logo with the slogan 'follow your heart' in gold and brown text.

Leadership

A black and white close-up photo of a man wearing glasses, with short, curly hair, and a slight smile, outdoors with blurred background.

Devin Griffith
Chief Executive Officer

A woman with glasses and a striped blouse smiling, wearing a headband and earrings, against a plain background.

Allison Cadogan
Chief Creative Officer

Black and white portrait of a woman with shoulder-length straight hair, wearing a striped top and a beaded necklace, looking directly at the camera.

Andrea Broomes
Finance Director

A woman with curly hair pulled back, wearing earrings and a necklace, looking at the camera, in a black and white photo.

Tracy Gill-Worrell
Senior Design Director

Black and white portrait of a woman in a graduation gown

Shanna-Kaye Cammock
Account Director

How we work

G&A’s proprietary process methodology TRANSMUTE 2.0© delivers sustainable value cycles. Leveraging this methodology, the G&A team synthesises future-focused creative strategies with marketing technology to cultivate transformative change. 

We partner with

We have direct access to a worldwide network of 497 offices in 125 countries with more than 14,000 employees working in 50 languages.

Close-up of the word 'stair' written in black text with a stylized number 5 in the background.
Salesforce logo in a blue speech bubble
Freeway logo with stylized blue butterfly symbol and text
Xentric 360 logo with a stylized blue star, gray text "Xentric" and blue "360".
The image shows the logo of Keyrus, with the company name in black, featuring the first letter 'K' in blue, orange, and red colors.