JAMPRO GLOBAL SERVICES SECTOR
Jamaica has a famous culture of winning, most notably in sport. But when it comes to its competitiveness on the global services field, only those who know, know.
The Challenge
Despite strong BPO performance and several Fortune 50 clients, Jamaica needed stronger visibility among Fortune 1000 decision-makers. The goal: attract more investment and reframe perceptions of the island’s service capabilities
The Solution
The global campaign was geared towards raising the profile of Jamaica across all key stakeholder audiences - Fortune 1,000 companies’ key decision makers, potential investors, influencers: brokers and site selectors and international media. Jamaica will be positioned as a competitive domicile for higher-valued outsourcing services.
Specifically, the campaign sought to:
✓ Influence a perception change amongst global industry players with a targeted positive perception change of 20% compared to the baseline measures provided in Baseline Research Report.
✓ Increase the rate of inquiries for the GSS coming into Jamaica’s investment promotions agency JAMPRO, particularly for high value BPO, KPO and ITO services
✓ Increase global awareness and engagement with respect to Jamaica’s Global Services Sector by 35%, compared to the baseline measures provided in Kaizen’s Baseline Research Report.
